Instagram has just reached the 100 million mark. This is not 100 million accounts, but 100 million active users in the last month.
These figures demonstrate the popularity of this mobile social network acquired by Facebook last spring. But even more important, they show that mobility is not only unavoidable, but it is undoubtedly the biggest vector of growth of the Internet.
Here are some figures from Instagram. 100 million active users per month, 40 million photos published every 24 hours, 8500 I like (Like) per second and 1000 comments per second.
According to a study published by Simply Measured, Interbrand’s 100 largest brands on Instagram are increasingly active. 41% of these brands publish at least one picture per week. While last fall, this figure was 31%. One of the interesting data from this study shows that 98% of photos published on Instagram are shared on Facebook. The social activity (commitment) around the photos shared on Facebook is 274 whereas it is only 22 on Twitter.
For example, the Oreo cookie brand launched its Instagram account just before the Super Bowl. In just a few seconds more than 2,200 people subscribed to this account. After the Super Bowl game, Oreo’s Instagram account already had more than 35,000 subscribers. As of this writing, there are 87,106 subscribers.
For some time, Instagram has been using the Web to promote its mobile application. Instagram has launched the profiles, these spaces present users and their photo on a web page. More recently, the flow of photos of the people to which a user is subscribed now appears on his web profile. This allows real-time tracking of photos that members of its network publish from the Instagram website.
Instagram offers a new feature that will appeal to anyone who uses this service on a regular basis. It is possible to save pictures that you have edited in detail and publish them at the time you want.
I regularly take a picture, start the editing job and eventually abandon the process because I’m not satisfied or I do not have time to finish it
And now that the social network photo of Facebook finally makes it easier for us by adding a button that is called “Save the draft”. Once registered, you will obviously have access to a Drafts section that will group all of your saved and unpublished photos.
How to save a photo as a draft
The procedure is simple. Tap the icon that lets you take a photo or select one from your photo gallery. Then apply a filter or change the contrast, brightness or other settings.
To save your photo without publishing it, press the arrow pointing to the left (top left corner of the screen). To access the saved photo space, touch the camera icon. The same icon that allows you to publish a new photo.
Saved photos appear above photos from your photo library. Select one of the photos you saved to publish it. You can also delete the saved photos by selecting the “Manage” label that appears on the right side of the Drafts space.
Facebook launches into the classifieds market. In short, you will soon be able to use your Facebook iOS app or Android to sell your old bike, furniture or any object in a few clicks for free.
The concept of sale is not new on Facebook
Since last year, it is possible to create groups that are dedicated to purchases and sales. Facebook is pushing this functionality to a new space called Marketplace.
Of course, the main advantage of this space is that it goes beyond groups. This will allow users to potentially reach more people. There is a link between Marketplace and the Purchasing / Sales groups. The user who publishes an ad on Marketplace can also publish it simultaneously in a Purchasing / Sales group.
The benefits of Facebook Marketplace
The benefits of Facebook are many. You can view the profile of the person offering the product or service. As the addition of a product to sell on Marketplace goes through the Facebook mobile app, the ads are geolocated. Buyers only see products and services that are offered close to their location.
Communications between sellers and buyers go through Messenger. There is therefore no exchange of telephone numbers. An ad is uploaded very quickly. For the buyer, search results only return products for sale close to their location.
There are also some negatives
Oddly, there does not seem to be a system for assessing buyers and sellers. There has been a system of this type for years on Ebay. In addition, there is no payment service. In its current version, Facebook Marketplace looks more like a service like Kijiji or Leboncoin that privileges sales in people.
How does this service work?
It’s simple, on its iOS and Android applications, Facebook will replace the button that allows access to Messenger by the Marketplace icon.
The user selects this icon, takes a picture of his item, chooses a title, adds the price, a description and confirms the location and category.
A profitable service for Facebook
Facebook could very well monetize this service. As is the case with Corporate Pages, it is expected that users will ultimately have to pay to ensure that their ads are properly viewed. It will be enough for Facebook to add the ability to sponsor ads.
At first, the Facebook Marketplace is accessible from the United States Great Britain, Australia and New Zealand.
Facebook is testing a new feature called Stories. Yes, Stories as on Instagram, but especially as on Snapchat. Application that popularized this concept of building and sharing stories.
What is Facebook Stories?
This innovation is currently being tested on Irish territory. It looks very much like what Instagram has been offering for a few months.
In its current version, Facebook users who shared you a Stories appear at the top of your window. Like on Snapchat, the Facebook Stories are accessible 24 hours after their publication.
Facebook stories are not public
You select who will have access to them before they are published. These contents do not appear in the news feed of the people with whom you share your stories.
This must imperatively support your circular profile picture that appears in the list of Stories that were shared to you.
In short, the Facebook roller is on the move and is trying less to capture some of the 150 million daily users of Snapchat than to retain and maintain its users.
The progress of Instagram is dazzling. In December 2014, this social photo sharing network had about 300 million users. Today, Instagram has more than 600 million users. That is $ 100 million more than six months ago.
Instagram has proposed in 2016 a multitude of new features
The addition of features such as Stories (snapchat layer), an algorithm (newswire), ephemeral messaging, corporate accounts and more recently the imminent arrival of live Helped to sustain this growth.
One of the factors behind this success is the diversity of the user community
Beyond the new features, I think one of the key factors for Instagram’s success lies in the diversity of the user community. Instagram managed to reach a fairly large audience.
If you have been using this platform for a long time, you know that at the time it was only possible to share a square photo that resembled a polaroid.
Softly, features like rectangular photo, video, private messaging and stories have been added. The addition of these new features was done without altering or weighing down the application.
Instagram allows several types of uses that correspond to different personas
A feature like the Stories has attracted a younger and different clientele from the traditional clientele. Live broadcasting is likely to have a similar impact. Where Instagram has succeeded a master stroke, it is precisely to interest new audiences without losing its users from the first hour.
Clearly, those who only want to publish photos can do so as easily as before. For their part, users who prefer video, Stories or live broadcast will also find their account. In short, Instagram allows several types of uses that correspond to different personas.
Instagram is one of the biggest social platforms out there. We have not talked about Instagram on this website for a while now thus in this post I will be showing you my top 6 tips for Instagram Marketing. Why 6? That’s because I go above and beyond.
1. Instagram Bio is Your Ad Space
Getting a good impression within less than 7 seconds is ideal for any marketer out there and that is true for your Instagram Profile. Making a good impression will dictate if the user will follow your profile or not. Here’s some tips to make your bio more appealing
- Use Text symbols and Emoticons
- Use Line breaks
- Make it short and witty
- Add some humor if possible
2. Hashtags and Trends
Like other social platforms, Instagram does support hashtags and trends which you can utilize to your advantage. You can use Instagram Explorer to search for trending topics and hashtags that is related to your niche and use them on your post for free traffic.
If you have found a great hashtag that is trending, make a post that revolves around that hashtag and watch your followers grow.
3. Track Your Links
Any good Internet Marketer knows that tracking your links is crucial for any business. Tracking links will help you determine which offer or landing pages are working. This is great if you have multiple landing pages to test out. I would suggest using link shortener for this or Google Analytics.
Keep in mind that sometimes, Instagram is not fond of Link shortener such as bitly, but you can use goo.gl or make your own.
4. Mix Videos and Images
Spice up your profile by adding videos along with your images. Studies show that videos get a lot more engagements than images as users tend to tag their friends more on videos.
Videos are also great for visual story telling. A balance between videos and images is ideal so that your Instagram Profile will not get boring.
5. Images Should be Share Worthy
So a lot of Instagram profiles there are just posting random images found on the web and that is the problem. Make sure to only publish high quality images on your profile. Images should also be shareable. What I mean by shareable is that if you saw the image from another profile, are you likely to share that image to your friends? If not, then skip it and find another image.
6. Use Social Tools.
You should optimize your time by using social media tools. One example of this using Mass Planner to automate your social profile posts. You can free up a lot of your time and use it to promote your business. Mass Planner also has a social media forum where you can Instagram Marketing Tips on how to promote or grow your social media profiles.
A social media tool is always a great asset for your business.
There’s no better way to raise your business game up than to be active on Instagram. Feel free to share your thoughts and what you are currently doing to grow your Instagram Profile.
Periscope announces several new features that relate to Web versions, iPhone and Android.Periscope automatically creates a trailer for each of the broadcasts, allows integration of webcasts and offers autoplay from the Android version.
Embed the webcasts
The integration of a Periscope broadcast to a website through Twitter. It’s simple, just get the code that is called “Integrating Tweet” and add it to the site web page where you want to add this broadcast.
Tip: Add the widget to the timeline of your Twitter account to your website. This way your live broadcasts appear in real time on the widget as soon as you are online.
Periscope presents highlights broadcasts
Periscope is constantly seeking to improve the discovery of content from its iPhone and Android. The latest idea is to present “Highlights” (highlights) broadcasts of the people you follow.
Highlights are somehow trailers or excerpts of broadcasts. They are created automatically.Highlights present excerpts from broadcasts in your network and broadcasts “trend”.
So how are selected broadcasts that appear in the highlights section? According Persicope, several factors influence this presence. For example, broadcasts shared by your friends may appear in this section. In this case, an indicator above the title of the broadcast state who was sharing.
The highlights also appear on the profile of each user. The goal is probably to allow users to quickly get an idea on the subject of the latest creations of a person from his profile.
The autoplay on Android
As you already know, this music is everywhere. Videos on Twitter, Facebook and Vine are triggered automatically. Well, the automated triggering of video arrives at Periscope.
When you are in sections Subscriptions (the TV icon) and the global section (globe icon), the first three broadcasts that appear there will be triggered automatically. For now, this new concerns only the Android version of Periscope.
You can now link your Periscope account to your Twitter profile. This innovation may not seem very interesting. However, it significantly increases the visibility of Periscope users who are also active on Twitter.
Adding the link of your Periscope account to your twitter account is simple. On Twitter.com (Web), just view your profile and press the “Edit Profile”. Then, under “View my Periscope profile”, enter the URL of your Periscope account. Lastly, Save your changes.
Once you have added the information to your Twitter profile, a link that is called “Periscope View” will appear on your profile above the date you registered on Twitter.
When you are live, mention “Live on Periscope” (Live on Periscope) will appear.
Twitter finally softens the rule of 140 characters which is in place since the service was launched in 2006. But beware, this announcement does not mean that you can write tweets of infinite length.
Say more about what’s happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters. pic.twitter.com/I9pUC0NdZC
— Twitter (@twitter) September 19, 2016
Clearly, when you add a photo or photos (up to 4) to a message, a video, a GIF, or a survey, they are no longer counted in the number of characters. Ditto if you quote a tweet (quote retweet). By cons, URLs and references of people are still recognized in 140 characters.
To recall, the rule of 140 characters in Twitter was in 2006. At the time, the Tweets were also sent by SMS and they were limited to 160 characters. So the first 140 characters were reserved for the message and Twitter kept 20 characters for the user name.