The algorithm of Facebook promote the publications of your friends at the expense of pages

Posted by dotmaster on August 26, 2016 in Uncategorized |

Facebook changes its algorithm. The company will prioritize publications for friends and family at the expense of brands and businesses. This algorithm change will affect most probably once again the organic range of several pages. But is that this ad is really bad news for page administrators?

Friends and family first

In its announcement. Facebook mentions that people are using network must quickly find the publications of their friends and family members.
These publications will be found in the top of the new son. According to Facebook, more news of their immediate network, what users value most are the publications that inform and entertain.

Page-Facebook-vous-pouvez-promouvoir-le-bouton-d’appel-à-l’action-696x314Facebook will not make a distinction between a publication published by a member of your network that contains a picture or a URL link to an article on a web website or a Facebook page.


I like the race is definitely over

My position on the Like or in fact, of the subscribers to a Facebook page, is this: the less you have, the better you’re wearing. Let me explain, agencies, consultants and administrators of Facebook pages have long pushed to accumulate a maximum of like on their page.

The acquisition of new members to a page is relatively simple. You can advertise, competitions, and even buy I like.

The question that must in my opinion arise when you want to increase the number of people who follow your page is: “Do these people are really interested in my Facebook space? “.

In short, is that these people are well qualified? When organizing a contest, do the new members and participants are interested in your page or just the gift you offer?

For brands, companies and organizations that manage Facebook pages, the amount of I like that a page has become less and less relevant. Rather promote the “quality” of the Like.

I would rather get qualified

There is no magic, one of the effective ways to get I like better qualified through the creation of quality content. Such content must meet the expectations of people follow your page.

This algorithm change will encourage advertisers

Facebook’s advertising network uses personal data of its users. This allows advertisers to target people who see the ads. For Facebook it is essential that members share and interact as much as possible between them. These data are obviously used by the advertising tool.

The consequences of a lack of interest of members of Facebook can be disastrous for the company. Obviously, the majority of Facebook pages have probably reduced their organic range.

However, the algorithm change will encourage businesses and brands that spend a marketing budget to their social space. Again, I reiterate that the number of subscribers to a page should not be the main concern of the person administering a page.

Quality publications and marketing budget that increases the scope of the information published on Facebook continue to be extremely important in the management of a Facebook page. This reminds us more than ever that the website must be at the heart of a digital strategy.

So does this ad is really bad news for page administrators?

Not really, Facebook needs to prioritize publications membres.De their part, the pages administrators are increasingly compartmentalized in a space ask them to spend a larger advertising budget to achieve their goals. In return, advertisers have access to a wonderful advertising system.

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