Facebook changes its algorithm. The company will prioritize publications for friends and family at the expense of brands and businesses. This algorithm change will affect most probably once again the organic range of several pages. But is that this ad is really bad news for page administrators?
Friends and family first
In its announcement. Facebook mentions that people are using network must quickly find the publications of their friends and family members.
These publications will be found in the top of the new son. According to Facebook, more news of their immediate network, what users value most are the publications that inform and entertain.
WE ARE NOT DISTINGUISHING IN THIS EXCHANGE IF MY FRIEND SHARED A PHOTO OF THEIR DAUGHTER OR IF THEY SHARED A LINK TO AN ITEM ABOUT CURRENT EVENTS – BBC .
I like the race is definitely over
My position on the Like or in fact, of the subscribers to a Facebook page, is this: the less you have, the better you’re wearing. Let me explain, agencies, consultants and administrators of Facebook pages have long pushed to accumulate a maximum of like on their page.
The acquisition of new members to a page is relatively simple. You can advertise, competitions, and even buy I like.
The question that must in my opinion arise when you want to increase the number of people who follow your page is: “Do these people are really interested in my Facebook space? “.
For brands, companies and organizations that manage Facebook pages, the amount of I like that a page has become less and less relevant. Rather promote the “quality” of the Like.
I would rather get qualified
There is no magic, one of the effective ways to get I like better qualified through the creation of quality content. Such content must meet the expectations of people follow your page.
This algorithm change will encourage advertisers
Facebook’s advertising network uses personal data of its users. This allows advertisers to target people who see the ads. For Facebook it is essential that members share and interact as much as possible between them. These data are obviously used by the advertising tool.
The consequences of a lack of interest of members of Facebook can be disastrous for the company. Obviously, the majority of Facebook pages have probably reduced their organic range.
However, the algorithm change will encourage businesses and brands that spend a marketing budget to their social space. Again, I reiterate that the number of subscribers to a page should not be the main concern of the person administering a page.
Quality publications and marketing budget that increases the scope of the information published on Facebook continue to be extremely important in the management of a Facebook page. This reminds us more than ever that the website must be at the heart of a digital strategy.
So does this ad is really bad news for page administrators?
Not really, Facebook needs to prioritize publications membres.De their part, the pages administrators are increasingly compartmentalized in a space ask them to spend a larger advertising budget to achieve their goals. In return, advertisers have access to a wonderful advertising system.