Facebook and the rule of 20% of text advertising images

Posted by dotmaster on August 3, 2016 in Social Media |

Since June 8, 2016, Facebook no longer impose the 20% rule on the images on the advertisements. This rule required that the text occupies less than 20% of an image on an advertisement.

The rule was simple enough. The text overlapping Facebook tool divides the image into a grid of 5X5. The text had to be present on a maximum of five boxes, otherwise the image was denied.

A change that will have little impact?

Although Facebook no longer impose the 20% rule, the amount of text available on your image will influence the scope of advertising. Thus, an image that contains a large amount of text will not be denied, but in return, it will not show.

Using the Text tool overlap of Facebook shows the analysis of the presence and density of the text on the image you submit.

There are four possible answers:

  • Text of the image: OK – Your ad will run normally.
  • Text of the image: Low – The scope of your ad is likely to be slightly lower.
  • Image Text: Average – The scope of your ad is likely to be much lower.
  • Text of the image: High – Your advertising may not be broadcast.


There are certain types of images that will not be affected by the amount of text available on them. For example :

  • The covers of books or albums.
  • Imprint.
  • product images.
  • Film posters.
  • The Infographics.


You understand that even if the 20% rule is not applied, it is still important to continue not to overload the text images on advertisements.

If you wish to enjoy Facebook, and so (perhaps) increase the reach of your ads, use little or no text in your advertising images.

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