Instagram: 100 million users active and increasingly used by brands

Posted by dotmaster on March 23, 2017 in Instagram |

Instagram has just reached the 100 million mark. This is not 100 million accounts, but 100 million active users in the last month.

These figures demonstrate the popularity of this mobile social network acquired by Facebook last spring. But even more important, they show that mobility is not only unavoidable, but it is undoubtedly the biggest vector of growth of the Internet.


Here are some figures from Instagram. 100 million active users per month, 40 million photos published every 24 hours, 8500 I like (Like) per second and 1000 comments per second.

According to a study published by Simply Measured, Interbrand’s 100 largest brands on Instagram are increasingly active. 41% of these brands publish at least one picture per week. While last fall, this figure was 31%. One of the interesting data from this study shows that 98% of photos published on Instagram are shared on Facebook. The social activity (commitment) around the photos shared on Facebook is 274 whereas it is only 22 on Twitter.

For example, the Oreo cookie brand launched its Instagram account just before the Super Bowl. In just a few seconds more than 2,200 people subscribed to this account. After the Super Bowl game, Oreo’s Instagram account already had more than 35,000 subscribers. As of this writing, there are 87,106 subscribers.

For some time, Instagram has been using the Web to promote its mobile application. Instagram has launched the profiles, these spaces present users and their photo on a web page. More recently, the flow of photos of the people to which a user is subscribed now appears on his web profile. This allows real-time tracking of photos that members of its network publish from the Instagram website.

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